URBAN
MODERN
IMAGINATIVE

Texture and colour contaminations, blurring the boundaries between streetwear and high fashion.

Amaránto is urban, modern, imaginative. With its up-to-date volumes, bold spirit and colourful hints, the brand defines a new comprehensive aesthetic that transcends all categorisation, describing a menswear universe that is free and evolving.

Launched in 2021, Amaranto is an italian-based brand designed and manufactured by GGZ srl. Since 1968, the founders Gabriella and Giancarlo Zanchi share a genuine love for knitwear craftsmanship and started their own business as knitwear for third parties. It is with the entry of their three sons in the company, that they decide to develop their in-house brands. Amaranto is the first menswear brand of GGZ and the collections are defined by a new vision of tailoring and knitwear, featuring Italian high-quality fabrics and materials.

New volumes,
BOLD AND COLOURFUL
colour palettes define the brand's
ONE-OF-A-KIND APPROACH
to menswear.