News

January '23

From 10 to 13 January 2023 Amaránto reconfirms its presence at Pitti Uomo presenting its new Fall Winter ‘23-24 collection. The style offer explores the bold appeal of primary colours, blurring the boundaries between men and women palettes. Come to discover our Amaranto stand: Stand 3 ARSENALE GROUND FLOOR – SUPERSTYLING PITTI UOMO-FORTEZZA DA BASSO […]

January '23

Don’t miss the new Amaránto SS23 Campaign that’s going to be revealed in February ’23. The Collection is defined by floral and botanical prints mixed with pastel tones and geometric patterns in brighter colours. Sneak a peek of what will be in store for the upcoming season.

December '22

Massimo Zanchi interviewed by Anna Rossi for Esquire Magazine introduces Amaranto. The birth of the brand, its distinctive features, the vision of the collection and the future projects. Read the editorial to find out more.

September '22

During Milan Fashion Week 2022, Amaránto launched its first Fall Winter collection in collaboration with Clan Upstairs, a renowned Milan concept store in the Brera district. With an exclusive in-store installation and a cocktail party customers were welcomed and introduced to the brand vision.

July '22

Amaranto presented its first spring-summer collection at Pitti Uomo in July 2022. A journey through natural fibres and colour explosions, clean design and minimal silhouettes. Recalling the floral motives and the prints of the collection, the display created a stunning blend between the clothes and the background.

January '22

Amaranto launches its first men’s collection at Pitti Uomo Fall Winter 22-23. A colourful collection made up of knitwear and coats combining patterns and textures with new shapes, in order to create unique menswear pieces: a perfect balance between structure and fluidity. Coats and jackets range from oversized to fitted volumes, from neutral colours to […]